For students who want careers in advertising, here are the most popular recruiters in your sector:
Saatchi & Saatchi
M&C Saatchi
Ogilvy & Mather
Imagination
MediaCom
WPP
Leo Burnett
JWT
JCDecaux
Abbott Mead Vickers BBDO
The list, which was generated for The Guardian UK 300 by the trendence UK graduate barometer survey 2011, was accompanied by some useful insights from industry insiders. Christopher Morris, the programme leader for BA Advertising Design at the University of Salford’s School of Art & Design, said staff encouraged students to be proactive on social media networks, blogs and self-promotional websites, all of which were ‘essential steps towards employment’. Phil Edelston, managing director of Dylan Marketing Recruitment, agreed that candidates should use Twitter and LinkedIn to network, as well as industry events.
How to get a graduate job in advertising
Advertising is a tough industry to break into, and you’ll need to be persistent and persuasive. Creative positions may specify an art or design qualification or a degree in language or communications, while account management positions will often be open to graduates of any subject.
One of the most common ways in is to get a job as an account manager within an advertising agency. Account managers liaise with the client to understand their needs, and then work closely with their colleagues to ensure these needs are met, briefing the creative team and feeding back to the client.
Other roles include the account planner, who researches the market, looks at what has worked well in the past, and presents findings to the client in order to guide the strategy they decide to take. Some agencies also have a media planner who chooses and plans the appropriate media for a campaign. And then, of course, there’s the creatives – the people who come up with the bright ideas that build brand awareness and sell products. Whichever role appeals to you, a strong and varied portfolio of work experience will help you on your way.
Source: Targetjobs.co.uk, Tuesday 6th September 2011
Advertising is a tough industry to break into, and you’ll need to be persistent and persuasive. Creative positions may specify an art or design qualification or a degree in language or communications, while account management positions will often be open to graduates of any subject.
One of the most common ways in is to get a job as an account manager within an advertising agency. Account managers liaise with the client to understand their needs, and then work closely with their colleagues to ensure these needs are met, briefing the creative team and feeding back to the client.
Other roles include the account planner, who researches the market, looks at what has worked well in the past, and presents findings to the client in order to guide the strategy they decide to take. Some agencies also have a media planner who chooses and plans the appropriate media for a campaign. And then, of course, there’s the creatives – the people who come up with the bright ideas that build brand awareness and sell products. Whichever role appeals to you, a strong and varied portfolio of work experience will help you on your way.
Source: Targetjobs.co.uk, Tuesday 6th September 2011
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